Bugatti and Champagne Carbon have more in common than just their homeland, the Grand Est region of France. As pioneers in their industries, they translate the knowledge and expertise gathered over their proud histories into an innovative present and future, always striving for perfection and to push their own boundaries in everything they do. ‘At the crossroad of tradition and modernity, excellence and technology, Bugatti never makes compromises. We feel the same about our Champagne’, explains Alexandre Mea, CEO of Champagne Carbon. That is why Carbon has created the new ‘?B.01’ to mark the 110th birthday of Bugatti.

Consisting of 90% Chardonnay and 10% Pinot Noir, ‘?B.01’ has been created on time for the celebration of Bugatti’s 110th anniversary. Champagne Carbon invested its unparalleled expertise, a lot of time and the utmost precision in the creation of this unique, high-quality cuvée Champagne. Only grapes from the most distinguished terroirs of Champagne were used. The vintage of this exclusive Champagne was a very bright one: 2002 saw Bugatti working at full speed on its modern era revival and the Veyron, while extraordinarily in the Grand Est region, it had the perfect weather conditions for good ripeness and Champagne flavour concentration. This particular vintage has just been released from the Carbon wine cellar at the optimum maturity.