Barolo Artist Label 2013
The artistic labels of Bartolo Mascarello’s Barolo wines are famous not only for their content, but also for the art that characterizes them. Bartolo Mascarello, an iconic Barolo producer, was also an art lover and wanted to convey this passion through the labels of his wines. These labels have become a distinctive symbol of the Bartolo Mascarello winery and a sign of recognition for wine lovers.
Each artist label is a unique piece of art, often hand-drawn. Bartolo Mascarello himself created many of the first labels, and the tradition has been maintained by the family and local artists.
Some labels contain political or cultural messages, reflecting Bartolo Mascarello’s personal views. A famous example is the label with the words “No Barrique, No Berlusconi”, which expressed his opposition to the use of barriques (small wooden barrels) for aging wine and to the politics of Silvio Berlusconi.
The labels combine art and tradition, often showing images that recall the history and culture of Piedmont and the Langhe, the region of origin of Barolo.
Some labels have been produced in limited series, making these bottles collectibles for enthusiasts and collectors.
In addition to the drawings of Bartolo Mascarello, the winery has collaborated with various artists to create unique labels, keeping alive the artistic tradition and introducing new stylistic influences.
These labels not only adorn the bottles of one of the most renowned wines in Italy, but also tell stories, express opinions and celebrate art in all its forms. The bottles of Barolo Bartolo Mascarello with their artistic labels are therefore much more than simple containers of wine, they are true objects of art.

Information on the sale.
The bottles of the Grandi Classici section of Buongiornovino have been taken from the cellars of private collectors, wine shops and historic restaurants whose storage conditions are in accordance with perfect wine conservation.
The bottles have been checked by Buongiornovino Technical Staff and have been placed in the temperature-controlled cellars of our warehouse facility.
The photo included in the technical sheet for each wine corresponds to the actual product in our possession.
We can guarantee maximum accuracy in the conservation and handling of the bottle but not any possible decay or defect in the content, many years after being put on the market. We therefore consider ourselves relieved of any type of compensation requested following an unpleasant experience, hoping that this possibility is in any case remote.