In the Middle Ages, laudemio was the crowning glory of the harvest, the portion destined for the lord's table. Today, the Laudemio brand is an ambassador for the great art of Tuscan olive oil and its masterpieces, brought to the tables of connoisseurs around the world. Laudemio was founded in the mid-1980s, when a group of forward-thinking farmers, custodians of some of the region's finest olive oil crus, formed a pioneering pact for production excellence, well ahead of national and European legislation. This pact, then as now, is based on strict rules and rigorous quality control. History, tradition, authenticity, and respect for the land and the environment are the principles that guide Laudemio's entire production process, from the harmonious management of the olive groves to the selective harvesting of the fruit at its perfect stage of ripeness, from pressing and malaxing to rigorous cold extraction, right up to bottling and careful product preservation.